'HARIBO USA

00:31 Aug 23, 2023 0 0

'Haribo (/ˈhærᵻboʊ/ harr-i-boh) is a German confectionery company, founded in 1920 by Johannes \"Hans\" Riegel, Sr. It is headquartered in Bonn and the name comes from an abbreviation of Hans Riegel, Bonn. The Landesmuseum Koblenz created a traveling exhibition about the history of Haribo in 2006. Haribo had been imported into the United States for many years by German food importers and sold at German and other gourmet stores at \"gourmet prices\", mostly in bulk. In Germany, Haribo was not an exclusive gourmet product, but a mass market candy. When Haribo of America was incorporated in the 1980s in Baltimore, Maryland, Haribo\'s gummi candies were introduced to the US mass market through areas such as drugstores, grocery stores, and discount stores. The packaging was translated into English, and package weights were adjusted to match U.S. candy price points and package sizes. A laydown bag was developed for the US supermarket trade, instead of the hanging bag commonly found in German supermarkets, and a boxed product was developed for theaters. Once this was done and Haribo products in US-style packaging were introduced at confectionery and fancy food shows, Haribo became a popular item. Sales soared the first year, and gummy bears became so popular in the US, Haribo in Germany could not supply enough products, so the US market was soon flooded with German competitors such as Trolli, and Black Forest. On March 23, 2017 Haribo announced they will be opening their first United States factory, a 500,000 sqf 400 employee manufacturing plant in Kenosha County Wisconsin scheduled to open in 2020.' 

Tags: gold , COMMERCIAL , gummy bears , Haribo , Boardroom

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